CATEGORY FASHION

RIHANNA'S NEW LUXURY FASHION BRAND AT LVMH

Read a review of the collection HERE

Everyone’s favourite singer, fashion icon and entrepreneur has just confirmed her new luxury label at major fashion group LVMH, becoming the first woman, more so the first woman of color, to do so. It will also be the first original line of the LVMH group since Christian Lacroix back in 1987.

Louis Vuitton Moët Hennessy, also known as LVMH, is a French multinational luxury goods conglomerate, headquartered in Paris. It is also referred to as the parent of luxury brands such as Louis Vuitton, Celine and Dior, among 70 other luxury brands. It is clear that the Fenty brand is a significantly different concept from LVMH's typical heritage brands, but Rihanna’s track record of entrepreneurial success and her global influence insures that this new venture won’t fail to thrive. According to WWD, LVMH has already selected a number of employees from brands such as Celine and Louis Vuitton to work at the new brand.

Her premier collection will be showcased in Paris at the end of May, It is set to include ready-to-wear, accessories, sunglasses, jewelry and shoes.

Rumors about a luxury Fenty brand began not too long ago and had us all wishfully dreaming, let’s not forget that Rihanna even trademarked ‘Fenty Skin’ and recently detailed plans for a furniture line. Many have been asking the singer to release new music, as it has been 3 years since she released her eighth studio album ANTI, but it seems Rihanna has a lot more on her mind. Perhaps, along with her passion for diversity and inclusivity she has found her one true passion as a businesswoman – Our businesswoman.

“Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,”

“I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

-Rihanna

Fenty.com

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